Procter & Gamble has launched a new campaign for Nice ‘n Easy hair color that casts The Office’s Angela Kinsey as a “Guardian Girlfriend” who gives advice on hair coloring.

This is the first completely new ad direction for Nice n’ Easy in five years. The last campaign for the Clairol brand stressed natural, real-looking hair color and initially featured the ’70s disco song “Got to Be Real” by Cheryl Lynn.

Print ads shot by Peggy Sirota feature Kinsey in lighthearted scenarios.

Clairol Intros ‘Guardian Girlfriend’

Thanks, Jen!