CLAIROL’S NICE ‘N EASY AND ROOT TOUCH-UP
Original air date: 2009
Procter & Gamble has launched a new campaign for Nice ‘n Easy hair color that casts The Office’s Angela Kinsey as a “Guardian Girlfriend” who gives advice on hair coloring. In one spot, GiGi, as she’s called for short, pops up in a mirror’s reflection and tells a woman her friend lied to her when she told her the hair color she chose suits her. “Why settle for flat when you can get that?” asks the high-spirited Kinsey at the spot’s close. In a second ad, for Root Touch-Up, she convinces a woman to get rid of her beret, which she’s using to cover her roots. Barry Levinson directed both commercials.
Guardian Girlfriend | Bloopers
Links open in new a window