LOS ANGELES, CA–(Marketwire – Sep 10, 2012) – Citrus Lane, a leading subscription box company created by moms to bring the best products for kids to parents everywhere, is partnering with ‘The Office’ star and celebrity mom, Angela Kinsey, as the brand’s new ambassador.
Inspired by her own journey as a mother to four-year-old daughter Isabel, Kinsey will curate special edition boxes for Citrus Lane, starting with a limited-edition pre-schooler gift box for the holidays. Kinsey will also host events and experiences that reward parents within the Citrus Lane community, recruit new subscribers through her social media platform and lead grassroots promotional opportunities.
“As a working mom, I know how busy life can get when you’re trying to juggling everything,” says Kinsey. “The moms at Citrus Lane have done amazing research to find the best products. Getting a care package delivered to my door saves me time on errands and brings joy to my daughter’s life. Citrus Lane is a company I truly believe in and I am proud to join the team.”
“We are thrilled to have Angela represent our brand,” says Mauria Finley, CEO and founder of Citrus Lane. “Her down-to-earth approach — and her sense of humor about the ups and downs of parenting — fit perfectly with our mission to bring the best mom-tested products to parents and kids everywhere. Plus we are all huge fans of ‘The Office,’ so working with one of the stars is a real treat.”
Each month, Citrus Lane subscribers receive a themed box filled with cute, practical and entertaining products recommended by real parents. Tailored to a child’s age and gender, Citrus Lane designs each box based on market trends, insight from their team of moms and feedback from customers. Citrus Lane’s community gathers on their Facebook page to share parenting tips and ask other moms about the right products for their children.
In celebration of the new partnership’s launch, Kinsey introduced Citrus Lane to Hollywood moms this past weekend at a soiree at the Chateau Marmont in West Hollywood. Guests including Busy Philipps, Danny Pudi, Lindsay Sloane, Bethany Joy Lenz, Constance Zimmer, Layla Kayleigh and The Insider host Brooke Anderson showed up for a Mommy & Me Tea where celebrities met the moms behind Citrus Lane and enjoyed Crumbs cupcakes, while their little ones indulged in face painting, live quartet music by the ‘Fortet’ and balloon animals activities.
About Citrus Lane:
Citrus Lane was created by moms to bring only the best products to kids and parents everywhere. Each month Citrus Lane curates and delivers a delightful box, full of mom-tested and mom-recommended products, right to subscribers’ doors. All the items are right for the child’s age and stage of development… and sometimes there’s even a treat for mom tucked in as well! Citrus Lane offers free shipping nationwide and is available as a monthly subscription, or as a 3, 6 or 12-month gift package.